Descubre cómo Universo Producciones se ha convertido en una plataforma integral de entretenimiento en Córdoba, que va más allá de la producción de shows para ofrecer experiencias únicas a su audiencia.
El nuevo enfoque de Universo Producciones
En Córdoba, Universo Producciones ha evolucionado para ofrecer una experiencia completa de entretenimiento que incluye espectáculos, gastronomía, tecnología y marcas. Con una estrategia orientada a trascender las fronteras de la provincia, la compañía se ha consolidado como una plataforma integral con proyectos innovadores y una visión de futuro.
Una experiencia más allá del espectáculo
Universo Producciones se enfoca en diseñar experiencias completas para su público, antes, durante y después del espectáculo. Desde la concesión del Estadio Único de La Plata hasta el desarrollo de nuevos espacios en Córdoba, la compañía busca crear un vínculo más profundo con su audiencia y ofrecer propuestas únicas en el mundo del entretenimiento.
Entertainment, content, and gastronomy
Universo Producciones operates as an ecosystem where different units complement each other. The production of large shows is one of the main pillars, with events capable of attracting audiences ranging from 15,000 to over 50,000 people, depending on the format and venue.
A holistic approach to entertainment
The ticketing system also represents a strategic tool for the company, allowing them to directly manage a part of the relationship with consumers and gather valuable information about their audiences. This data complements their digital channels and content produced by Universo TV.
Expanding to large venues
One of the key moves in Universo Producciones’ expansion strategy is related to the Estadio Único de La Plata. The company has obtained a 10-year concession for the operation of shows and gastronomy at the stadium, significantly expanding its reach.
The venue has a capacity of around 53,000 people and features 180 skyboxes, making it a national-scale infrastructure for hosting events.
The addition of this location allows the production company to participate in a schedule of highly popular shows and further establish its presence outside of Córdoba.
New spaces
Universo Producciones’ growth extends beyond show production to include the development of new infrastructure for event spaces in Córdoba. One of the projects is the Domo Siglo 21, which will be built within the University Siglo 21 campus and aims to become a new venue for entertainment events.
This project is complemented by another dome planned for the site of the former Batallón 141, an initiative developed in collaboration with José Palazzo, Dale Play, En Vivo Producciones, Corporación América, and Carli Jiménez. Both projects are part of a strategy aimed at expanding infrastructure, increasing the capacity to host events of varying scales, and strengthening Córdoba as a hub for the entertainment industry.
A diverse agenda of festivals and events
Universo Producciones’ agenda reflects this diversification. In addition to the Bum Bum Festival and the National Cuarteto Festival, the company offers a range of events that cater to different tastes and genres.
The company’s strategy aims to reduce its dependence on a single artist, genre, or format. While its connection with La Mona Jiménez remains fundamental to its identity, the development of new productions allows for greater business opportunities and wider audience engagement.
With its new identity as Universo Producciones, the company seeks to solidify this transformation: moving from a producer primarily associated with one artist to a comprehensive entertainment platform.
The challenge ahead is to sustain growth and professionalize an increasingly expansive operation that combines production, infrastructure, gastronomy, content, ticketing, and brands. From Córdoba, Universo Producciones is striving to build a nationally scaled business around a simple yet commercially valuable premise: turning entertainment into an experience capable of creating memories, community, and new business opportunities.